The small group of people that could possibly imagine such a thing might ask “Why would I want to?”īranding: In the same way that a proposal’s format helps move the presentation to its final stages, the slideshow design leaves a strong impact that visually conveys a powerful and appropriate message, consistent with the firm’s branding.ĭesign Flexibility: Manipulating the presentation’s layout using InDesign is much simpler than PowerPoint because you have amazing flexibility with type, images, graphs, color, and so on.
Why Would I Use InDesign for a Presentation?Įven though several firms use InDesign to create proposals and other multi-page marketing materials, most people would have a hard time imagining that InDesign can also create great presentations. I have since switched to Adobe InDesign and have forever bid my farewell to Microsoft PowerPoint. I realized after considerable self-criticism that this failure had nothing to do with my design skills, but everything to do with the limited features that Microsoft PowerPoint has to offer. However, those ‘helpful’ tools have limited our creative capabilities and have caused page after page of repetitive, often dull graphics.įor years I attempted to construct the perfect, most visually stimulating designed PowerPoint presentation, and failed miserably. I must admit, Microsoft has created an extremely user friendly piece of design software. Overall, PowerPoint is an updated version of an old-fashioned slide projector with the combination of built in wizards and templates to aid the user in adding text, graphics, and designs in attempt to enhance the presentation’s appeal. Don’t even get me started on the clichéd built-in clip art. Most of the time, these presentations are created using Microsoft PowerPoint and suffer from excessive bullets, oversized headlines, and awful backgrounds.
As a marketer with a strong design background, I would often pay closer attention to the graphic quality of a presentation than the presentation itself.
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